It looks like Teyana Taylor’s partnership with Adidas has come to an end. According to Senior PR manager for Adidas they have let Taylor go because of Rihanna beef.
Finding it odd that no definitive statement from Adidas had been made on the matter, we reached out to the sneaker brand for a comment and that’s when they told us Teyana has in fact been dropped from her deal. A Senior PR Manager for the corporation wrote to us in an email:
“We have ended our relationship with Teyana Taylor and do not have any upcoming product launches with her.”
When asked whether the decision was based on Teyana’s altercation with Rihanna and if the petition calling for Adidas and Reebok to eliminate the endorsement factored into the decision at all, the rep added:
“All I can say is that adidas partner with athletes and artists who blend well with our brand values. We evaluate our relationships with partners based on the values we hold at adidas and we don’t condone violence of any kind.”